2020 will have shaken the world of business, work, training … Earthquake that has repercussions on digital marketing trends for 2021. Social Selling, engaged branding, snack content vs. long formats or AI applied to content marketing… Panorama of trends to absolutely follow in digital marketing this year.
Social Media at the heart of digital marketing
If social networks were already popular, the health crisis would explode in their daily use. Conversations have moved to the web. Naturally, the networks became all the more confused with the more institutional media.
Growing importance of TikTok for brands
This network, which has grown rapidly (27% more use compared to 2019) also shows satisfactory retention (around 9 daily openings for 48 minutes of use per user and 90% of users who use it every day. ). With its 11 million users in France (nearly one in six French people) and its nearly 700 million users worldwide, this network will not be neglected in your digital marketing strategy in 2021. TikTok became perfect not only for brands, but also for artists and musicians. As a musician, you can take advantage of TikTok along with Spotify. You can link your Spotify profile with your TiKtok profile and have a massive domination on the platform. Along with it, you can buy Spotify playlist followers and gain traction.
Social networks, powerful threats for non-virtuous brands
Ethics will also be a key point for consumers. Undoubtedly the voice of consumers against brand abuse is increasingly distinct and powerful. This phenomenon, which took center stage at the end of 2020 on Instagram, should become widespread on all networks. On those where the position is historic (Twitter and LinkedIn in particular), but also on newcomers like SnapChat and TikTok. For example, on TikTok, 3.5 million videos were published with the hashtag #BlackLivesMatter in 2020, have been all the more viral as the snack-content format allows for exponential viewing and sharing. There is therefore no longer any doubt that brands that are not exemplary at the HR and CSR level will lose points overall with their consumers and will be partially neglected for brands that are truly committed.