Network Marketing No Longer A Dirty Word

Network Marketing

I received an email the other day, from Jordan Adler, my upline in SendOutCards, that I totally could relate to. Here’s an exert of what Jordan had to say, followed by my own thoughts and a message from former US President Bill Clinton endorsing the network marketing and direct selling industry:

“As I was watching the Cav’s and the Magic play tonight in Orlando, I couldn’t help but notice the big logo painted right on the court that said ‘Amway Arena’. Wow! Have we come a long way in our profession. Just a few years ago, Network Marketing was a dirty word. Today, the first really well known MLM company logo is right in your face on national TV during the playoffs! Network Marketing has finally gone mainstream. In my first 10 years in our profession, I noticed that 7 out of 10 people were angry and mean to you if you mentioned you were in network marketing. You just as well may have approached them with a deadly disease. Today, thanks to social media, affiliate programs, Robert Kiyosaki, Paul Zane Pilzer and the thousands of people that make their livings through network marketing today, we are finally an accepted profession.

In fact, many traditional businesses today are having financial troubles and those companies that offer a home based businesses are thriving. We are in the right place at the right time.”

When I first started out in this industry I had the same experiences. I didn’t dare mention the words Network Marketing or MLM because I feared the reaction of the people I was trying to introduce to my business at the time. Funny thing, I was once one of them. Very negative and totally opposed to the idea. My husband was actually the one who started in this industry in the early 90ies. At one point I told him flat out, “If you join one more of “those things” I am going to leave you.

How things have changed. It took us many years and many trials and errors but we finally found a company where we made some money. That’s when the bug bit me and when I finally “got it.” There is no other business model out there that gives the average person a chance to get financially independent. Network marketing is getting more and more positive attention in the media these days and highly influential people are endorsing our business model and giving us the ‘thumbs up.” We no longer have to mention what we’re doing under our breath but can look someone straight in the eye and say, “I am in Network Marketing…and I am darn proud of it.”


What Would Your Ideal Customer Look Like?

Have you ever given thought to what your ‘ideal customer’ would look like? As a home business owner we have a specific ‘target market.’ So what is YOUR target?

For example, if you were a rep for a company who sells ‘green cleaning products’ you would be looking for someone…

… Who is concious of the environment.

… Who may have small children

… Who doesn’t like toxic chemicals in their home

… Who is looking to buy earth-friendly products at a discount

Or, if you were someone who’s selling self-improvement products, like books, CD’s or online classes. Then you would be looking for someone…

… Who likes to read

… Who likes to improve their own intellect

… Who would like to expand their own personal library

Get the picture? What would YOUR ideal customer look like?

Let’s keep this going and add your comments below.


Building Rapport

“People don’t care how much you know, until they know how much you care.”

Building rapport is the first step in building a relationship with your customers, clients or future business partners. It’s a skill anyone can learn and like anything else, it takes practice. The more we practice, the better we get at it. Eventually it comes naturally. My husband is great at this. He has a unique gift to make the person he talks to laugh within the first 30 seconds. Humor is a great ice-breaker.

Here are 3 important points that will help you become a great rapport builder:

1) Ask questions. You can find out a lot about a person by asking questions. Listen to the answers they give you and you will find out what their needs are. People love to talk about themselves.

2) Listen. I mean really listen to what they are telling you. Keep eye contact and give them your full attention. Looking around while listening is not only rude, but it will give them the impression that you are distracted or don’t really care. Make them your total focus and show genuine interest. Let them have the feeling that there is nothing else more important at that moment than they are. Do participate in the conversation but listen more than you talk.

3) Compliment. There is nothing that will give you faster or stronger rapport than a genuine compliment. Emphasis is on ‘genuine.’ Really mean what you say. People will see straight through a fake or insincere compliment and that would only hurt your trying to build that relationship. So be totally sincere. It makes us feel good when we get a sincere compliment and we open up. If you don’t know the person very well or you have just met, compliment them on their smile, their outfit or anything else that strikes you at first glance.

Building rapport can be a lot of fun and it’s different with every person you meet. The more you practice, the better you get.

How do YOU build rapport? I’d love to hear your comments on this.


Zig Ziglar: Attitude Makes All the Difference

They say, “Attitude is Everything.” I totally agree. Every morning when I get up I make a choice. I can make it a good day or, I can make it a bad day. It’s totally up to me and my attitude. I can greet the new day with a smile, or I can greet it with a frown. I can be negative, or, I can be positive. As I start the day, so it will surely end though.

I came across the video of Zig Ziglar below and would like to share it with you. It’s one of my favorites.


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