Pros and cons of using Power BI for your business

Data visualization and data science are fundamental challenges in business. Every company strives to make data meaningful. Microsoft Power BI is a popular free or low-cost tool among companies and consumers.

Power BI is a robust corporate analytics suite used for data science and data visualization. It can transform vast amounts of data from many sources into relevant information for personalized dashboards and reports. With an 8.5 percent CAGR, the worldwide business intelligence market will reach USD 39.35 billion by 2027.

Individuals may readily share power BI visualizations and reports across the enterprise via the web, mobile apps, and print. Most importantly, it is one of the most economical business intelligence products available today.

In this tutorial of Power BI for beginners, let’s learn the Power BI basics. Also, in this write-up, let’s know the pros and cons of this business intelligence tool.

What exactly is BI?

IT-based business intelligence helps executives, managers, and other users make better business decisions by analyzing data and providing actionable information.

Know what Power BI is?

Business intelligence and visualization tool Power BI transforms data from numerous sources into interactive dashboards and reports. End users can construct their reports and dashboards using Power BI, which provides cloud-based capabilities and a simple interface.

You can share insights from Microsoft Power BI across your organization. It simplifies big data management and helps businesses turn data into relevant, actionable reports that support data-driven choices.

Power BI integrates data sources, performs ad hoc analysis, and accelerates data preparation for reporting. They are published for your company and distributed across numerous platforms (web, mobile). Anybody—business users, analysts, IT, and developers—can easily create personalized dashboards that provide a 360-degree perspective of your company. This tool excels at delivering functionality quickly and easily.

Top pros and cons of Microsoft Power BI for your business

Pros of Power BI

Power BI is a popular data visualization tool. Unsurprisingly, adopting this powerful tool has numerous advantages.

  1. Affordable

The good news for businesses is that Power BI is free to use. The Power BI Desktop version may be free and create sophisticated reports with visualizations. However, the commercial versions unlock Power BI’s true potential. Aside from sharing data and dashboards, Power BI Premium includes Enterprise level solutions for deeper insights and on-premises reporting. Power BI is included in several Office 365 plans.

  1. Accessibility

It is a Microsoft product available on the web, iOS, and Android. The dashboards and reports are still effective on smaller screens. Users may evaluate corporate data while on the go or at their desks.

  1. Continual improvements

Like most of its other products, Microsoft has made Power BI a cloud-first offering. It delivers regular upgrades and feature enhancements to enhance the tool. Users only need to authenticate into the app and have a solid internet connection to access these updates. Microsoft does not issue these updates randomly. This active community allows users to submit new features and improvements for future editions.

  1. Integration of an application

Power BI, like all Microsoft products, is tightly integrated. Power BI can access data from hundreds of sources. Power BI can link to Microsoft Excel, SQL servers, databases, file-formats including XML and JSON, and even third-party Google applications. The advantage of this approach is that you can export data to Microsoft Excel for analysis.

  1. Effective visualization techniques

Power BI has some of the most sophisticated reporting possibilities. One can display data in almost any chart type. Power BI’s data visualization capability is unrivaled. With a few mouse clicks on the user interface’s tools and widgets, you may turn data into actionable intelligence. Reports have drill-down features for robust data analytics.

Cons of Power BI

After the benefits, let’s look at the drawbacks of Power BI.

  1. Visual configuration

In most circumstances, you won’t need to set up or optimize Power BI visuals. Even if you do, Power BI does not provide many possibilities for customizing your visuals. Thus, users have minimal control over visual changes.

  1. Rigid formulas

Power BI uses the DAX expression language to work with data. While Power BI’s DAX formula allows for many activities, it is not the most user-friendly language. Your formulas may or may not work in Power BI. Concatenating more than two components requires nesting statements.

  1. Managing a large amount of data

Power BI can only accept data up to 2 GB at a time. If you want to import and use more data, you need to upgrade Power BI from free to premium. Users have also observed that Power BI takes longer than usual to process data with millions of rows and columns.

  1. Intricate and challenging to understand

Power BI is usually the easiest BI solution for data import and report creation. But Power BI is a set of interconnected tools. Power BI Report Server, Power BI Services, and Gateways are all tools you need to learn and master to do more than create reports.

  1. Crowded user interface

The Power BI’s user interface is often criticized for being busy and unwieldy. In the sense that many symbols of options block the dashboard or report view. Most consumers with the user interface or report canvas had fewer icons and options. Also, scrolling dashboards are a native feature.

  1. Table relationships

Power BI can handle simple table-to-table interactions well. However, if there are multiple linkages between tables, Power BI may struggle to manage them. Create a data model with additional unique fields so Power BI doesn’t confuse complex relationships.


Microsoft Power BI is a trustworthy BI solution for the proper user. It is designed for non-data analysts. It makes it an excellent addition for teams who need sophisticated data analysis but lack relevant degrees. Power Excel is a product that works well with corporations already engaged in other Microsoft programs.

You may be an analyst or manager tasked with getting the most of this technology; thus, diving into business intelligence, KPIs may be beneficial. Overall, the software’s low cost allows small and medium-sized businesses (SMBs) to improve their operations. It is simple to use, straightforward, and versatile. It is also continuously updated with new features and benefits.


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