The vast development of technology makes many things change. Not only in the economic sector but also in digital, and this case is digital marketing. Digital marketing promotes certain goods or services to the customers by using a digital platform such as a website or social media. However, digital marketing cannot be separated from search engines like Google or Bing, where people can find any information they are looking for, including goods or services. Speaking about search engines, you must have heard about search engines optimization or SEO.
SEO is optimizing a website to gain more traffic on the search engine machine. If the traffic works, the website will place on the first page of the search engine’s result. However, if you are very busy with your business but still want to make your website appear on the first page of search engines, you can hire an SEO company. An SEO Wellington company will assist you in managing your website and build your brand awareness among the customers through SEO.
Local Search Optimization
Have you ever craving food or drink, but you are in a place that you have never been before? And you use Google to help you find the thing that you are craving for. For instance, if you were in Wellington and have no idea where to order a Tom Yum Goong, you will type tom yum gong, and the result will show several recommendations and suggestions where you can find it Wellington. This is what we called Local SEO. Local SEO or Local search optimization is optimizing a website that will show on the local search, in short. To make your business appear on the local search, you can register your business on Google My Business. However, if you do not have much time to do it, you can hire an SEO Wellington company. The SEO company will assist you in building brand awareness among the locals, which will also affect your revenue.
There are several reasons why a local SEO can affect your business growth and revenue for sure. The first is because customers using the internet to look for their needs. Their needs are not only limited to healthcare or education but also daily groceries. For instance, if you are looking for an enoki mushroom in Wellington, you need to do type enoki mushroom, and you will find hundreds of grocery stores that sell it. You can also check the availability of the product from their website or contact it through Whatsapp. The second is that local SEO Wellington is real-time and on target. You do not need to scroll and click many pages to find what you are looking for, except you input the wrong keywords. The internet will provide you a precise and real-time result which can ease you in looking for a certain product. The last, internet users are increasing each time. It is almost impossible to find people who have no internet connection. With just one click, they can find anything and everywhere.
Mobile SEO Services
After creating the Google My Business to reach your local customers, the next step is developing your website. Once your website is visited by hundreds or thousands of customers, you need to think that not all customers will access it by the same device type. That is why an SEO company can help you to make your website accessible to mobile phones or mobile-friendly. This is crucial because many customers think that using a mobile phone is also easier and faster in case they are in a hurry to find certain information. If your website is not mobile-friendly, your customers will directly find another website, and this will decrease your performance. Besides developing the mobile mode, you also need to consider the page loading speed. Your customers will not wait long to find the information they need and make your traffic performance decrease.
Video SEO Services
If you have understood how SEO works and its benefits, you also need to identify how to create the content for your website to gain more visitors. Some people prefer to read an article, while others do not. In this case, using an SEO video is the answer. Using SEO video may seem more spends time in creating. However, the result is much better rather than creating an article. People will not spend much time reading such a long article. Therefore, using SEO video is the alternative to embracing your customers, especially if they have not much time to read. Besides, SEO video is more attractive because it shows the visual of what you want to deliver, which can avoid misunderstanding or misinterpretation to your customers. There are several aspects you need to remember before uploading your SEO video. Such as the right platform to upload, hashtags, audience, video quality, and so on.